Facts & Figures

Exhibiting companies spend nearly $21 billion annually on exhibiting. Why do they spend that much money? According to CEIR's Power of Exhibition II:

• Companies use exhibitions more in the selling process
• Exhibitions are allocated more marketing dollars
• Exhibitions are more effective in achieving sales and marketing goals

How the Exhibit Dollar is spent:

Did you know?

• Exhibitions are the #1 source for attendees who make the final purchasing decisions.
  
• Exhibitions are used more in the selling process than any other marketing tool.
  
• Exhibition leads cost 56% less to close than field sales calls.
  
• 48% of exhibition leads don't require a sales call to close.
  
• 52% of attendees learn about the exhibition by direct mail
  
• 76% of attendees arrive with an agenda
  
• 87% of attendee surveyed recently stated that they will share the information obtained with their immediate supervisors. Of those, 62% say that their supervisor is at vice president or senior level of authority.

Do you have a tradeshow question? Contact us we have the answers.